A Product
That Marketers
Actually Want To Use
scaliX is a self-serve programmatic platform built for high-performance teams that want high-performance campaigns.
Performance At Scale
scaliX is a transparent, AI/ML-powered programmatic platform that connects brands to targeted audiences in real time. Built over a decade of performance marketing expertise, it's a single console for accessing global inventory across OEM devices, mobile web, in-app, desktop, video and native, integrated directly with leading SSPs, OEM ad platforms and premium web & app publishers.
The Tech Stack
A reliable & scalable tech stack that offers deep campaign insights, supports multiple buying models and optimizes outcomes through proprietary AI/ML algorithms.
Open RTB 2.5+
Real-time bidding on open exchange inventory through industry-standard protocol.
Proprietary DMP
First-party and third-party data segments, behavioral, interest, location, device and telecom, unified in one data layer.
MMP Integrated
Pre-integrated with AppsFlyer, Adjust, Branch, Kochava and Singular for seamless attribution and post-install tracking.
AI/ML Optimization Engine
Proprietary algorithms that optimize bids, creative rotation and audience selection in real time, learning from every conversion event.
Re-Targeting
Bring back lapsed users and drive repeat actions through cross-platform retargeting across mobile, web and in-app.
Buying Models
CPM, CPC, CPI, CPL, CPA. Pick your outcome, scaliX optimizes the delivery path to hit your target cost, whether it's an impression, click, install, lead or action.
Multi-Format Support
Banner, native, interstitial, video, rewarded video, OEM placements, all supported from the same campaign setup.
Real-Time Reporting
Live dashboards with impression-level transparency. No waiting for next-day reports. No CSV exports to figure out what happened.
Granular Targeting Through Be DSP
Varied targeting options that reach the right users at the right cost and measure the impact on every KPI that matters.
From Broad Demographics To Precision Audiences
scaliX combines first-party and third-party data signals like interests, location, device, telecom, behavior and app usage to build audience profiles that go far beyond age, gender and geography.
AD FORMATS BUILT FOR PERFORMANCE
OEM Ads
Pre-installs, lock screen, notification tray, setup wizard, app store recommendations.
Performance That Speaks
We tested scaliX alongside two other DSPs for a 90-day user acquisition campaign across India and Indonesia. By Day 30, the OEM channel was delivering 40% of our install volume at half the CPI of programmatic and the retention curve was steeper than anything we'd seen from social. By Day 90, we'd consolidated 70% of our UA budget onto scaliX
scaliX's direct supply and post-event tracking changed advertising for us. We went from hoping leads would convert to knowing which source, placement and creative drove the highest lead-to-sale ratio. CPL dropped 45% and the sales team stopped complaining about lead quality.
Awards & Associations
Associated Member Of
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That Actually Perform
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