A Decade Of Building
What Advertising Needed Next
An integrated 360 degree digital marketing company headquartered in Dubai having offices in 5 countries and a presence in over 120+ countries.
Mission
Building advertising technology that delivers measurable outcomes for brands and sustainable revenue for publishers, across every screen and every market we operate in.
Vision
To be the ad tech group that agencies, brands and publishers choose first, not because we're the biggest, but because every layer of the stack actually works together.
What We're Built On
Ownership Over Outsourcing
We build our own technology. Every DSP, SSP, targeting engine and ad format in the stack is ours, not licensed, not white-labeled, not borrowed.
Outcomes Over Output
We measure ourselves by what worked - installs that retained, impressions that converted, publishers whose revenue actually grew. Volume without value is not a win.
Specialization Over Sprawl
Four companies, each built to lead its category. We didn't try to be one platform that does everything poorly. We built four that each do one thing well.
Transparency as Default
Real-time reporting. Clear pricing. No hidden margins. Our clients see what we see because trust compounds faster than impressions.
From A Performance Network To A
Full-Stack Ad Tech Group
Founded as a performance marketing company. Built the first version of the self-serve DSP. Launched scaliX.
Expanded inventory partnerships. Scaled performance campaigns across India.
Opened Dubai office. Extended reach into MENA markets.
Launched nuriX. The premium brand advertising unit targeting agencies and brands. Added YouTube, CTV and high-impact ad formats to the stack. Expanded into Indonesia.
Publisher partnerships grew 3X as digital ad spend accelerated.
Launched SceneIQ, AI-powered contextual intelligence for YouTube. Opened South Africa office.
Expanded into the US. Grew the nuriX sales team across India, Indonesia, Dubai and London. Rich media and high-impact formats portfolio expanded significantly.
Launched Admerly, a full-stack publisher monetization platform. Launched CTV Scale. CTV-first advertising and distribution platform.
Great Place to Work certified.
Add latest milestone when available.
The People Behind The Stack
Arun Raghav
Founder & Business Head
Vinay Kumar Raghav
Chief Revenue Officer
Ashish Chauhan
Co-Founder & VP - Product & Ops
Vikas Bais
Co-Founder & Head Mobile Partnerships
Rahul Kumar
Co-Founder & VP - Web Performance
Karan Arora
Co-Founder & Finance Head
Nitesh Mahendra Upadhyay
Co-Founder & Director- Growth and Alliances
What It's Like Here
200+ people across 5 countries,
building ad tech that matters and having a good time doing it.
Where We Operate
India
India Headquarters
Block B, 22nd Floor, M3M Broadway, Sector 74, Gurugram – 122004
UAE
MENA Hub
12th Floor, The One Tower, Building, Sheikh Zayed Road, Barsha Heights, Dubai, UAE -390114
Indonesia
SEA Hub
2621, GoWork Menara, Jl. DR Ide Anak Agung Gde Agung TR 5/RW2, Jakarta 12950
South Africa
Africa Hub
404 Howard Terraces Rose Innes Way Pinelands, Cape Town 7405
USA
Americas
2222 W. Grand River Ave, STE A, Okemos, MI 48864
Experience The Next
Dimension Of Ad Tech
Whether you're a brand looking for a partner, a publisher looking for better yield or a person looking for a team that builds real things, let's talk.