BE Group
CTV

The Biggest Screen

Deserves The Smartest Ads

Context-driven CTV advertising across 55M+ households, with interactive formats, cross-device targeting and attribution that proves viewers become visitors.

Person watching connected TV with contextual ad targeting overlays
Built at scaleTrusted Globally
55M+
CTV Households
220M+
Estimated Unique Viewers
97%+
View-Through Rate
3.7B+
Monthly Video Ad Impressions

From Brief To
Live Campaign In Days

  1. 1
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Romance
Action & Adventure
Comedy
Drama
Crime & Investigation
Teen & Young Adult
Romance
Action & Adventure
Comedy
Drama
Crime & Investigation
Teen & Young Adult
Family & Kids
Thriller & Mystery
Horror
Sci-Fi & Fantasy
Documentaries
Musical & Dance
Family & Kids
Thriller & Mystery
Horror
Sci-Fi & Fantasy
Documentaries
Musical & Dance
Sports & Fitness
Reality & Lifestyle
Travel & Food
Historical Dramas
Anime
Biographies
Sports & Fitness
Reality & Lifestyle
Travel & Food
Historical Dramas
Anime
Biographies

Your Ad Belongs Inside The Right Story,Not Just The Right Screen.

CTV AdvertisingThat Goes Beyond Reach

Contextual CTV Targeting

Your ad runs inside the genres and programmes your audience watches, not scattered across random inventory hoping for a match.

Interactive Ad Formats

Pause ads, homepage takeovers, special tabs, pitchroll placements, formats built for the big screen that invite attention instead of interrupting it.

Convergent TV

Mirror your linear TV plan on streaming. Same audience, extended reach, measurable outcomes, bridging traditional TV and CTV in a single buy.

Cross-Device Targeting

Start on the TV screen, follow through on mobile. One audience, one message, unified frequency, from the living room to the palm of their hand.

Formats made for theBiggest Screen In The Room

Pre-Roll & Mid-Roll Video

Non-skippable video moments placed before and within premium streaming content, built for full-screen attention and high completion rates.

Pre-Roll & Mid-Roll Video format device mockups

Targeting Capabilities

groupM
dentsu
Publicis
IPG Mediabrands
Cheil
Innocean
Ogilvy
BPG

Premium Streaming Inventory
Across Global CTV Ecosystem

CTV OEM Partners

Samsung
Xiaomi
LG
realme
TCL
Panasonic
iFFALCON
Toshiba
Hisense
Fire TV
Haier
Airtel Xstream

OTT Partners

Samsung
Xiaomi
LG
realme
TCL
Panasonic
iFFALCON
Toshiba
Hisense
Fire TV
Haier
Airtel Xstream

FAST Platforms

Samsung
Xiaomi
LG
realme
TCL
Panasonic
iFFALCON
Toshiba
Hisense
Fire TV
Haier
Airtel Xstream

Campaigns That Delivered
On The Big Screen

We'd tried CTV before with other vendors and each time the reporting was a black box. But with this team, we could see which genres were driving completion, which OEM platforms were delivering the highest viewability and for the first time, we had verified visit data showing that CTV viewers actually came to our website. That changed how we pitch CTV budgets to our clients.
AnshumanAnshumanConverges Solutions | Brand Name
Quote
Our media plan was built for linear TV. The CTV Scale team took that exact plan and mirrored it on streaming across premium platforms. We reached 15M incremental viewers that our linear buy couldn't touch and the estimated CPM came in 35% lower than television. We're now running CTV as a permanent line item, not a test budget.
Dan BrownDan BrownXTM Media | Brand Name
Quote

Your Audience Already Moved To Streaming.
Your Ads Should Too.